The first collection of NFTs has been released by the legendary daytime TV program ‘The Price Is Right’ (TPIR), in celebration of its 50th anniversary. Fremantle, which is the production company behind the show is partnering with ThetaLabs, developers of Theta Network’s blockchain, to launch the collection.
TPIR NFTs will be focusing on the real-world aspects of their utilities, rather than the artistic types that are so prevalent in today’s digital collectibles environment. This promise is being kept in mind. The digital assets will include rare and vintage items such as ‘Plinko’, ‘Cliff Hangers’, and ‘Punch-A-Bunch’ from the games.
Ironically, the show’s fans will have to guess the release date for the collection on ThetaDrop. Despite hints of insight from the creators, no release date has been announced.
Mitch Lui (CEO and cofounder of ThetaLabs) recently stated that the company was excited to collaborate with The Price Is Right. “We’re delighted to welcome The Price Is Right,” he said. This iconic brand has entertained generations of viewers around the world as the most beloved game show on TV.
Fremantle has consulted Theta Labs to create utility-infused NFTs. They have worked with Katy Perry and WPT on NFT projects, as well as Join Media and Fuse Media.