Ocean Park has teamed up with The Sandbox in celebration of its 45th anniversary to create groundbreaking digital entertainment experiences. The unique theme park in Hong Kong has been a popular tourist attraction for years. The partnership with the world’s leading decentralized gaming virtual universe makes it ready to conquer the Metaverse.
Ocean Park has partnered with The Sandbox to take it to the metaverse! Credit: Animoca Brands
Scope of Partnership: Ocean Park & The Sandbox
Ocean Park’s Chief Executive Officer, Ivan Wong, believes that the partnership with The Sandbox was a crucial strategic move. It allows the Park to create products in new formats, such as NFTs. It also gives them the ability to create immersive experiences and events. It also gives them the ability to explore new business opportunities made possible by technology.
The team is planning to make The Sandbox their virtual home with unique content and offerings that are uniquely Ocean Park. Fans would have the opportunity to experience the park from a new perspective. Ocean Park also looks forward to future user-generated content.
The management hopes to transform the brand in many new ways as they approach 2022. The Park is currently undergoing major renovations, including new retail, dining, entertainment and wellness areas. It is therefore a natural step to enter the metaverse and reimagine how consumers engage with them.
Theme parks and the Metaverse
Sebastien Borget is the COO and Co-Founder of The Sandbox. He said that Ocean Park was a joy to welcome to The Sandbox. We will collaborate with them to create the first example of entertainment that can be leveraged using NFTs. You can play-and-earn to reward local visitors as well as those from all over the world.
Ocean park isn’t the only theme park that is looking for new technologies. Disney had earlier this year announced they had obtained a patent to enable AR experiences at all of their theme parks around the world. The technology would allow for headset-free AR attractions at Disney parks.
Disney was granted a patent to create a virtual-world simulator at a real-world location. It tracks visitors’ movements using their smartphones. It then projects personalized 3D effects onto physical surfaces, walls, and objects within the Park. There are many ways it can enhance Disneyland’s famous parade.
Ocean Park, Hong Kong’s only home-grown theme park, has a rich history of providing family fun and lasting memories. It was opened in January 1977 and has grown to be a top-notch attraction that connects people with nature. It has been consistently recognized for its diverse range of experiences that combine entertainment and education with conservation.
It is now counting on the metaverse for its continued dominance in Asia’s theme park scene. New digital technologies will open up new opportunities and attract new customers. The pandemic has caused a huge decline in tourism. The internet can be a great way to bring the most popular attractions online and help your business grow.
