The Meta Lite Bar allows patrons to have a virtual beer while performing on an open mic stage. The Meta Lite Bar is a marketing tool that bypasses the Superbowl advertising block.
Miller Lite is sponsored by Anheuser Busch, which is Miller Lite’s rival. The latter is therefore unable to run traditional ads during Superbowl. Patrons can view Miller Lite’s Super Bowl advertisement video through the Meta Lite Bar. In addition, the company will award 10 Meta Lite Bar patrons 500 Dollars in the lead-up to Superbowl.
Projects of the beer company in the metaverse
Sofia Colucci is the global vice president for the Miller family of brands. She said that while many brands are appearing in the metaverse, Miller Lite is different. Miller Lite keeps one foot in the virtual and the other in the real world.
She said, “We use our Meta Lite Bar as a way to encourage real-life socializing over beer. We offer guests the chance to win their game-day Miller Lite. You and your avatar will now be able to enjoy Miller Time together.
Miller Lite isn’t the only beer company to launch metaverse initiatives. Trace Network Labs and 7 Bridges Brewing Company, a Vietnamese craft beer company, teamed up to launch in October 2021. is the first NFT craft beer released anywhere.