The NFT community has been eagerly awaiting the next move of Nike since it purchased digital sneaker studio RTFKT. The sportswear giant appears to be assembling the best talent to expand its roster. Five Metaverse-related jobs have been posted by the brand in the past two weeks! This proves that they intend to take their digital transformation to the next stage in 2022!Are you looking for a Metaverse-related Job? Nike is recruiting! Credit: Blockworks
Nike’s Metaverse Jobs
The most important role is that of Director for Metaverse Engineering. The Director for Metaverse Engineering is responsible for leading critical business areas. This includes the rapid development of prototypes, proof-of-concept and metaverse software, and other device solutions. The tech side of operations will be led by the future occupant.
Nike is also seeking a Principal Innovation Engineer and Metaverse Designer. Virtual Material Designer, Expert Innovation Program Manager and the rest are available.
The brand is clearly increasing its NFT, Web3 & Metaverse execution. buying RTFKT marks the beginning of its long-term goals. RTFKT was able to sell $3.1 million worth NFT sneakers in 6 minutes. It is therefore a natural combination with an iconic brand that will ensure its commercial success. John Donahoe, Nike CEO, commented on the acquisition. “Our plan was to invest in RTFKT brand and serve and grow their creative and innovative community, as well as extend Nike’s digital footprint.”
Nike reiterated its position regarding the future of Nike in the job posting. “At Nike’s Technology Office we unleash the power technology, innovation, and talent.”
Market Watch
The community generally is pleased that Nike is serious in its Metaverse move. If they didn’t, then why would they hire for senior positions? One concern is that Nike seems to be still in its building phase. It could be that they will take some time to release an NFT offering.
Nike’s main rival Adidas is also deeply involved in NFTs. More than $23 million was earned by the brand’s Debut NFT Collection “Into the Metaverse”. They have been delighting NFT holders by offering exclusive perks like the right to redeem tangible merchandise. Adidas also partnered with Prada, an Italian luxury fashion house, to show the infinite possibilities of the Metaverse. “Adidas-for-Prada re-source” will be an interactive platform that allows NFT holders to make large-scale art through play.
NFTs are a good option for the fashion industry as they remove many operational hurdles. It could also mean new customers for millions of brands. The Metaverse offers great opportunities that could propel first-movers to new heights. Nike wants to be a part of this action!
